Did you know that your content is your brand ambassador and the prime factor that shapes your user experience? In the era of social media and forum based consumer networks, your brand reputation relies almost exclusively on customer satisfaction. Your content is the most crucial driver of customer satisfaction. Customers also rely solely on content to do their research until the final 30-40% of the purchase journey, after which they seek contact with sales (Skinner 2014). Given these facts, developing and implementing a strategy for your content is central to achieving your business goals.
Content strategy provides the means to brainstorm, design and implement a strategy for your:
- content planning
This allows you to optimize the infrastructure, workforce, tools, workflows and processes involved in the content lifecycle. These optimizations directly equate to savings in the costs of content, while rendering the tools, workforce, processes and workflows more manageable and efficient. A Content Strategy also enables you to study how the user experiences your content, and develop strategies to enhance the User Experience (UX).
Why do you need a Content Strategy?
You need a Content Strategy for the following two most important reasons:
- A Content Strategy directly translates into cost savings from improved efficiencies, while also providing content that is closely aligned with your business goals.
- If you factor enhancing the User Experience (UX) into your Content Strategy, your UX is enhanced as a result.
If you would like to save on content costs while improving the UX and also address a long term strategy for how your content is designed, created, managed, published and governed, then you undoubtedly have a need for a coherent Content Strategy.
Iterative has the required expertise to design and implement the content strategy for your enterprise. We have designed and implemented Content Strategies for several customers in fields as diverse as IT, Healthcare, Manufacturing and the Automotive sectors.
Contact us today to find out how we can make Content Strategy work for you.